Kent R. Hance Regents Chair in Entrepreneurship / Jerry S. Rawls College of Business / Texas Tech University
In telling the story of Jobs’ catastrophic failures and monumental successes as an entrepreneur and an executive, Walter Isaacson depicts how one of history’s most successful entrepreneurs thought, felt, and acted throughout his career. He also highlights Jobs’ rare proficiency in creating needs that did not previously exist, forever changing how we interact with technology.